AWS launches $100M program to fund generative AI initiatives Generative AI is a new buzzword that emerged with the fast growth of ChatGPT. Generative AI leverages AI and machine learning algorithms to enable machines to generate artificial content such as text, images, audio and video content based on its training data. As you can see above most Big Tech firms are either building their own generative AI solutions or investing in companies building large language models. These organizations that achieve significant value from AI are already using gen AI in more business functions than other organizations do, especially in product